Monday, February 21, 2011

Do you make FRIENDS or simply CONTACTS? And what might you be missing out on?...By Darren Saul

Regardless of what line of business you’re in this is definitely a question worth asking yourself. Over the years the term “contacts” has been widely used ie. “networking for business contacts” however I have realised that this is an extremely shallow, superficial and very limiting philosophy. Making “friends” on the other hand is a whole other ball game!

Let me explain what I’m babbling about:

One of my greatest mentors, Jeffrey Gitomer, puts it beautifully “When you earn a sale you make a commission, when you earn a friend you make a fortune”. How true Jeffrey! If you really take a moment to ponder this, it may so happen that it will force you to change your entire BUSINESS and LIFE strategy, for this statement holds the answers to so many questions. Once you recognise that business and life are finely interwoven you will look at every interaction differently, act very differently and will get SO much more out of them.

Like what?
  • You will earn trust and benefit from a much stronger relationship - LOADS more business
  • You will create an indestructible Personal Brand
  • You will discover how much you have in common – and will have more fun
  • You will LEARN so much from a business and life perspective – which will further help you in both!
  • You will earn the role of Trusted Advisor instead of just supplier – and what a difference that will make!
  • You will earn more testimonials and referrals – more business, more friends and more fun…
  • You will make create memories that you will treasure for a lifetime…in fact these moments are your life!
“Sounds too good to be true Darren – where do I sign-up, where do I begin?” you ask.

You can start here:
  • Increase your awareness levels – there are opportunities to make friends everywhere – be in the moment!
  • Look for areas of common ground
  • Blab less, listen more
  • Aim to give value with no expectations (real value!)
  • Prepare more, “wing-it” less
  • Don’t push – instead create a FRIENDLY environment where they will want to buy (ie. keep top of mind by providing value and let them come to you when they are ready)
  • Be interesting
  • Be different – a breath of fresh air!
  • Be friendly – less “professional”
  • Smile, laugh, joke
  • And for heaven’s sake - HAVE FUN – life’s too short!

Try it and see what happens...

1 comment:

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